The Internet of Things (IoT) is more than just devices connected to the internet that interact with one another. It is becoming a disruptor in the commerce industry and can give any digital marketing agency a good run for its money.You ask why? Well, other than just being controlled remotely via access to the internet to do their work, electronic devices and even your simple home appliances could soon be as smart and responsive as your mobile phone.With technologies evolving more each day, developing devices that adopt to IoT technology have been responsible for creating new market behaviors and habits for consumers that will make it more dynamic to the needs of digital marketers.
Here’s a catch. IoT will surely play a major role in revolutionizing the way digital marketing firms develop strategy for their campaigns to achieve optimum results, since according to Gartner Research the number of devices in the Internet of Things (IoT) environment will have doubled between 2014 and 2019, with 26 billion IoT–connected devices to date.
Here are three reasons why it’s going to revolutionize digital marketing.
The rise of Big Data:
Digital marketing is all about data. After all, business intelligence is a key factor in determining effective strategies by focusing it on where it would create the most impact.With IoT-connected devices, top digital marketing firms would be better-equipped with raw or pre-programmed data directly from the devices themselves, without having to go through various channels to communicate.From consumer demographics, usage frequency, habits and routines. With all these data digital marketing is going to be more responsive, appropriate and up-to-date to fit the needs of clients and provide valuable business intelligence on consumer markets.
More enhanced market research:
While data gathering, processing, and analysis are a bit complicated and sophisticated, IoT will make market research for digital marketers, easier, bigger and better. Currently, IoT for B2B enterprises has become an industry norm, and consumer access to IoT devices will do the same for B2C marketers. With IoT-enabled devices in the home, marketers will also have more data to leverage and analyze, which would allow marketers to streamline processes and reach target audiences in new ways.
Improved consumer lifestyles:
As IoT-enabled devices continue to be part of everyday living of the general consumer, smart appliances such as electronic coffee makers, remote-controlled thermostats, wearable devices, home automation systems, and virtual smart assistants are just a few of the devices that will employ machine-learning capabilities to improve lifestyle.These devices today have become integral parts to a consumer’s daily lifestyle – from the time they wake up in the morning until bedtime. Access to usage data means digital marketers can see how, when, and why certain products or services are being utilized.